Entrance hall of the ICMS Workshop

Big Data and Social Media

Feb 26, 2013

Venue has been changed, please see below

This 1-day workshop on Big Data and Social Media will bring together people in commerce and academia, covering technical issues (data, collection, algorithms, high performance computing) and implications for marketing/social sciences/study of human interaction (questions of interest, limitation, pitfalls).  The main themes are:

  • Increasing our understanding of human behaviour by analysing large scale, heterogeneous data sets from online social media
  • Looking at opportunities and challenges when this information is used commercially. 

The workshop is funded by the Centre for Numerical Algorithms and Intelligent Software (NAIS) and EPSRC through their 'developing leaders' initiative at the University of Strathclyde.


There is no registration fee for this event. Numbers are limited, and registration is available on a first-come-first served basis. This event is now FULL.  If you wish to join the waiting list, in case spaces become available, please email Dawn Wasley (Dawn.Wasley@ICMS.org.uk)






 Presentations from the day are available here:

Higham   Laflin   Ney      Sutherland  Vinciarelli  Jackson  Deans  Mascolo  Martin  Singleton 







Des Higham (University of Strathclyde)
Welcome & Introduction


Peter Laflin (Bloom Agency)
Social Media Campaign Planning Using Big Data


Jillian Ney (University of Strathclyde)
Quantifying Business Value From Social Data


Hayden Sutherland (Merchant Soul)
The Multi-Channel Consumer And Their Influences To Purchasing




Alessandro Vinciarelli (University of Glasgow)
Social Signal Processing: Understanding Nonverbal Communication In Human-Human Interactions 


Adrian Jackson (EPCC)
HPC and Big Data 


Peter Richtarik (University of Edinburgh)
Optimization with Big Data


Fiona Ainley/Amanda Otley(Bloom Agency)
Big Data:  An Unexpected Career


Fiona Deans (University of Strathclyde)
Funding Opportunities for Knowledge Exchange




Cecilia Mascolo (University of Cambridge)
Geo-social Network Analysis And Applications


Alex Mantzaris (University of Strathclyde/Bloom Agency)
Data To Knowledge In Social Media


Richard Martin (University of Strathclyde)
ARCHIE-WeSt: A Big Computer For Big Projects At Strathclyde And The West Of Scotland




Colin Singleton (University of Reading/CountingLab)
When Should Social Media Be Used Within The Marketing Mix?


Des Higham (University of Strathclyde)
Wrap Up Session




Name Institution
Adrian, Jackson EPCC, The University of Edinburgh
Ainley, Fiona Bloom
ALSAYED, AHMAD Strathclyde University
Antonio, Lima University of Birmingham
Aprahamian, Mary The University of Manchester
Barr, Mike iQcodex
Beale, Graeme Transport Scotland
Bukhsh, Waqquas University of Edinburgh
Burns, Calvin University of Strathclyde
Christie, Fergus Scottish Government
Comrie, Emma University of Strathclyde
D'Mellow, Kenton University of Edinburgh
David, Jack Scottish Government
Dawe, Heather The Health and Social Care Information Centre/University of Leeds
Dörfler, Viktor University of Strathclyde Business School
Euan, Smith Scottish Government
Fountoulakis, Kimon The University of Edinburgh
Geddes, Llara schuh
Gerrard, Anthony U18 Ltd
Giarchi, Imelda Scottish Government
Graham, George EPCC
Grant, Laura Tag Digital
Gregor, Boyd Scottish Government
Higham, Desmond University of Strathclyde
Jeon, Jooyoung University of Strathclyde
Karangelis, Anastasios Heriot Watt University
King, Albert Scottish Government
Klampanos, Iraklis University of Edinburgh
Krause, Amy EPCC, The University of Edinburgh
Laflin, Peter Bloom Agency
Liu, Wei University of Strathclyde
Macintyre, Cecilia National Records of Scotland
MacLachlan, Kirsty National Records of Scotland
Mantzaris, Alexander V. University of Strathclyde
Martin, Richard University of Strathclyde
Mascolo, Cecilia University of Cambridge
McCrum, Christopher Scottish Government
McDonald, Martin University of Strathclyde
Musolesi, Mirco University of Birmingham
Ney, Jillian University of Strathclyde
O'Neill, Ken Scottish Government
Otley, Amanda Bloom
Peter, Winstanley Scottish Government
Quigley, John University of Strathclyde
Reimann, Kim National Records of Scotland
Riaz, Omer University of Strathclyde
Richtarik, Peter University of Edinburgh
Rintoul, Julie Scottish Government
Rogers, Tim University of Bath
Sara, Grainger Scottish Government
Sherwood, Scott University of Glasgow
Sutherland, Hayden Merchant Soul
Tagg, Stephen University of Strathclyde
Tzitzili, Efthalia Heriot-Watt University
Vinciarelli, Alessandro University of Glasgow
Volante, Ian Scottish Government
Walls, Lesley University of Strathclyde
Yan, Yiming University of Edinburgh